Name and Address Schema Markup for Lawyers

People looking for local attorneys often identify with names of businesses or individuals.  If you can get that information to show up in results, people are much more likely to click on them.  Address information is also incredibly helpful.  Below is an example of how you would markup content on your website.  How you add the markup to your site will depend on how your site is built.

<div itemscope itemtype=”http://schema.org/Attorney”>

<div itemscope itemtype=”http://schema.org/PostalAddress”>

<span itemprop=”name”>Joe Shmo Law Firm</span>

<span itemprop=”streetaddress”>1234</span>

<span itemprop=”addressLocality”>Detroit</span>,

<span itemprop=”addressRegion”>MI</span>

<span itemprop=”postalCode”>98765</span>

<span itemprop=”addressCountry”>United States</span>

</div>

</div>

Notice how the div that contains the address information is contained in the overall attorney item type.

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