Local SEO For Law Firms Infographic
This infographic highlights important factors of ranking well locally for law firms. Here is what the infographic describes with some additional comments from us.
- Claim Your Profile
- Optimize Your Profile
a. Use categories that closely relate to your specialization. (note: Do not use locations when creating categories)
b. Upload images and videos.
- Optimize Your Website
a. List your city and state in the home page title tag.
b. NAP (Name Address Phone Number). Put this information site-wide (ie. Footer, Sidebar, Header, etc.)
c. Create and upload a KML Sitemap
d. Create and upload a GEO Sitemap
- Build Citations: Get citations from local directories that use your NAP. Some of the main citation sources for attorneys are the following: BBB.org, Yelp, Yellowpages, Superpages, Local.Yahoo.com, Avvo, Manta, Facebook, City Search, Youtube. In addition to the citations found on the infographic below, these are also valuable: elocallawyers.com and hg.org.
- Get Reviews: Encourage your clients to leave reviews. After 10 reviews you will receive a zagat score. (note: Do not set-up an onsite work station for reviews because you will be susceptible to being identified as spam.)
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