Defense law firms face an incredible amount of competition in local search. With a client base that are heavy search users, criminal defense attorneys have an enormous opportunity to get leads from local SEO1.
Learn all of the best local SEO tactics in our free guide!
Elements like citations, local business listings, local directories, links from local business organizations like the BBB2, and location-specific pages are all critical for success in local search.
Here is a beginner’s guide for defense lawyers on local SEO.
If you have multiple locations you wish to target3, create an exclusive location -specific page to target that phrase.
For more detailed information about proper Local SEO onsite optimization visit this link:
After you have optimized your law firm’s website for Local SEO, the next step is to list your firm in local search directories. Below is a list of the top ten local directories and top five local law firm directories.
Top 10 Local Directories:
Top 4 Free Local Law Firm Directories:
Reviews for criminal defense attorneys are not the easiest to get. In fact lawyers may have a very hard time getting reviews from their clients. After all, people don’t always want their legal issues made public online.
Reviews play a major role in local search. The best reviews contain geographic keywords in the review itself. On Google+ Local, you may respond to each individual review.
Use keywords in your response, but make sure the response flows naturally and does not appear to be keyword-stuffing.
How To Get Reviews
Peer reviews can be beneficial for specializations that do not prefer public results for cases. Peer reviews are great for bankruptcy and criminal defense attorneys.