This is a continuation of “11 Tips to Grow Circles on Google Plus” Tip #4 – Add a G+ Sharing Button to Your Blog or Website.
It’s a very good thing when content you have produced gets shared around the web. There is a lot of buzz around what it might mean for websites whose content is shared on Google Plus. People can always copy and paste links to your webpages or blog posts but why not make it super simple for them to do it? You can with a Google Plus share button.
We found numerous examples on the web of attorneys already using some version of a Google Plus sharing button. These are either versions included with other sharing plugins for CMS platforms or hard coded onto a page.
When you go to add a sharing button of any kind to your website, you should give some thought to your overall strategy. Why are you adding the button to your site? It should be because you are targeting an audience on that specific network.
If you opt to use a plugin that has buttons for many different networks, try and disable the ones you won’t be using or look for a plugin that makes that feature available. A shotgun approach isn’t going to work well here. Having buttons on your website that don’t add any value clutters up the page. You should have buttons for sharing on networks where you are active so that you can engage with content that is shared from your website by other users.
If you are using WordPress for your website, there are a lot of cool plugins that you can use to add a G+ button to your posts or pages. Below is a short list of plugins you can check out.
• Google Plus Share and +1 Button
• Sociable Plugin(I personally use Sociable for my blog here at Attorney Rankings)
• Add to Any (Note this one has a ton of networks associated with it but gives you the option of disabling ones that aren’t relevant for you)
• Hupso Share Buttons
• Digg Digg (Lamberton Law Firm uses Digg Digg for his blog posts. You can see an example of Digg Digg used vertically on the left of his post Family and Medical Leave Act Supports Military Families.)
There are also a variety of plugins for Drupal and Joomla that enable you to easily display plus one and share buttons on blog posts, pages, articles and other content.
Visit developers.google.com/+/web/+1button/ to get started. Once there, choose the dimensions of your button and the language you wish to display it in. You can also fiddle with the advanced options but if you just want the plus one button, that isn’t really necessary.
The page at the link above goes much more in depth on customizing buttons for your specific purposes as well as frequently asked questions about installing buttons on your pages.
As the social web grows, attorneys can have much more success with content marketing by providing easy-to-use functionality on their websites for sharing the things they produce. You can apply sharing buttons to blog posts, articles, videos, images and pretty much any other kind of content that you want people to share with their personal or professional networks.